This isn't a specific client's story. It's a walkthrough of how the five-pillar Revenue Diagnosis works, using real industry data to show the kind of math involved. Every business is different, and actual findings vary — this shows the method, not a promised or typical result.
Here's how the diagnosis actually works on one pillar, with real numbers behind it.
Invoca's 2026 benchmark of home services calls found that a person answered 65% of calls lasting longer than 15 seconds, which leaves out misdials and quick hang-ups. That means roughly one real call in three never reaches a person. Take a shop fielding about 200 calls a month. At that rate, around 70 of them go unanswered. If even a quarter of those would have turned into a booked job at an average ticket of $350, that's roughly $6,100 a month in calls that rang out and went to the next business on the list, not because of bad service, but because nobody picked up. These are averages across Invoca's customers, so your own numbers could be better or worse, which is exactly what the diagnosis checks.
That's the actual mechanism: pull the real call log, compare it against booked jobs, find the gap, put a number on it. The diagnosis doesn't estimate — it counts.
The other four pillars get the same treatment — pull the real data, find the gap, put a number on it.
Cold Estimates. Quotes that were sent and never followed up on get pulled from the FSM and checked against close rates. The gap between "estimate sent" and "estimate followed up on" is where this pillar's number comes from.
Dead Lead Reactivation. Old inquiries sitting untouched in the FSM or a spreadsheet get counted and cross-checked against how long it's been since last contact. Anything past a certain window is treated as dormant, not dead — until it's actually worked.
Unpaid Invoices. Aged receivables get pulled directly from the books. This one's usually the most visible number in the whole diagnosis, since it's money already earned, sitting unpaid.
Lapsed Maintenance Plans. Customers who fell off a service plan get identified and checked against whether anyone's reached back out before their next repair goes to a competitor.
You probably already have automation — reminders, invoice follow-ups, maybe an AI add-on that answers the phone. That covers one leak point. It won't chase an estimate gone quiet, reactivate a lead gone cold, apply judgment to an overdue invoice, or catch a lapsed maintenance plan. Revenue recovery means all five leak points get the same intelligence — not just the one everyone already built.
The walkthrough above uses industry averages to show the method. The real Revenue Diagnosis doesn't use averages — it uses your actual call logs, your actual FSM data, your actual books. The number it produces is specific to your business, not an industry estimate.
See the real number for your business — not an industry average.